GIJS VAN DEN BERG (Vierlingsbeek, 1983) is a visual artist based in Amsterdam, The Netherlands. His works span a variety of mediums including video, photography and graphic design.
In the past 10 years he has been working as an art-director at several advertising agencies.
Over the years Van den Berg serviced both big and small clients. Produced local and international campaigns. He made some books, invented products, wrote a short film and directed TV commercials.
He won plenty of pitches and even some awards. An organ donation campaign he worked on is registered as Guiness World Record and was awarded an Effie award for effectivity in 2010. Some of his works for phone operator 'Ben' are part of the Moti Graphic Design collection and in 2015 his poster campaign for Lotte Yoga School was exhibited at the Reina Sofia Museum in Madrid.
Van den Berg likes to balance on the fine line between commercial and personal work. In 2015 he photographed the last traditional coffeehouses in Amsterdam and developed the pictures in coffee from the actual places. His series TV-Toes was part of the Malmö Fotobienal 2015. In 2016 he published 'Cutting Edges' a photo series about pruning & prosperity. And in 2017 his project 'Souvenirs From The Sun' got a nomination for the Sony World Photography Award.
Gijs hates tight spaces but likes fast punk music. He still hasn't figured out the meaning of his last name; There are no real mountains in the Netherlands and he is only 168cm tall.